Pricing your home to sell Properly pricing your home is perhaps the most crucial factor in making a sale. If you set your price too low, you could lose thousands of dollars. If it’s priced too high, you may discourage potentially qualified Buyers and risk having your home sit on the market. Studies show that the longer a home is on the market the lower the price at which it is finally sold. The “right” price is a balance between the maximum amount the current housing market will allow, your “competition” and your own time limits in selling. The listing agreement A Listing Agreement is a personal service contract between you and a licensed real estate broker describing the property to be sold and the terms under which it is to be sold. You are appointing a broker to market the property for a specified length of time and agree to pay them a commission for bringing an acceptable offer from a Buyer. The commission is due when the property has closed, and the deed has been recorded.
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