The right price is one of the most critical factors in selling your home successfully. In today’s digital-first world, pricing your home for online visibility is essential. Nearly every home buyer begins their search online, and most use price filters in $25,000 increments. Pricing at strategic thresholds—such as $549,900 instead of $550,000—can significantly expand your reach and help your home appear in more search results. Visual tools like the pricing pyramid help illustrate how your asking price affects buyer interest. Homes priced at or just below market value attract the largest share of potential buyers—up to 75–90%—while pricing above market can sharply limit visibility. Of course, price should also reflect local market conditions. In a seller’s market, you may price slightly above recent comps due to high demand. But in a slower or more competitive market, pricing at or just below market value can help your home stand out and sell faster. By combining smart pricing tactics, visual tools, and local insights, Your Forever AgentSM can help you position your home for a faster, more successful sale. THE IMPORTANCE OF INTELLIGENT PRICING
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