The Clear Cooperation Policy - established by the National Association of Realtors (NAR) and required by the Multiple Listing Service (MLS)—requires that if your home is publicly marketed in any way (such as a yard sign, social media post, email campaign, or public website), it must be entered into the MLS within one business day. While this is a required guideline, it also offers a real advantage for sellers when managed strategically. For example, “Coming Soon” campaigns can be used strategically to generate early interest and prepare the market for your home’s launch. As your real estate agent, I use this policy to your benefit by ensuring that your listing gains maximum exposure the moment it hits the market, reaching all licensed agents and their buyers simultaneously. This creates a competitive environment, often resulting in faster activity and stronger offers. At Berkshire Hathaway HomeServices Robert Paul Properties we lead the way in staying current with industry policies, ensuring your property is marketed with integrity, precision, and full exposure. This commitment helps protect your interests, enhance buyer confidence, and position your home for a successful sale. UNDERSTANDING THE CLEAR COOPERATION POLICY COMING SOON VS. ACTIVE: WHAT SELLERS SHOULD KNOW When preparing to list your home, it’s essential to understand the distinction between a “Coming Soon” listing and an “Active” listing on the MLS. A “Coming Soon” status allows your home to be pre-marketed to agents while final preparations are made, but it is not visible to the general public or websites like Zillow or Realtor.com, and showings are not allowed during this period. It’s a great way to generate early interest before you’re ready to show.
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