THE JOURNEY TO SELLING A HOME
INVESTED. CONNECTED. INFORMED. LUXURY, by virtue of its subjective nature, is defined in many different ways. For the first-time buyer, a sense of independence. For the growing family, a space to flourish. For the empty nester, a new chapter. For the investor, security down the road. HOME is a place where you live, laugh, and feel comfort. Where memories are made. IMAGINE a real estate company that understands the relationship between the two on a local and global scale. THE LUXURY OF HOME
In 2009, Robert Kinlin and Paul Grover launched Robert Paul Properties, a firm uniquely positioned to serve the local market with individualized service, innovative marketing and technology tools, a culture of collaboration, and insightful local and global knowledge. Over the next decade, their expertise in the luxury market earned them countless achievements and awards, and they were in the number one position in listing and selling properties priced over one million dollars. By 2021, the founders knew that to continue on this trajectory, aligning with a company that shared their vision and beliefs would be necessary. They found that partner in Commonwealth Realty Group LLC, the parent company of Berkshire Hathaway HomeServices Commonwealth Real Estate. Robert Paul Properties joined forces with Berkshire Hathaway HomeServices, one of the fastestgrowing residential real estate networks globally. With over $119 billion in real estate volume, 50,000 real estate sales professionals, and 1,500 offices throughout the U.S. and beyond, the Berkshire Hathaway name brings to the real estate market a definitive mark of trust, integrity, stability, and longevity. Simply put, it was a perfect match. In today’s real estate environment, having an experienced professional at your side is more important than ever. Each agent at Berkshire Hathaway HomeServices Robert Paul Properties is hand-picked for their experience, integrity, and discretion. Our agents are committed to providing intelligent advice, expert market analysis, and a highenergy work ethic, all dedicated to serving your needs. OUR STORY
#1 LUXURY SALES $2M + BY VOLUME Robert Paul Properties COMPANY #2 COMPANY #3 COMPANY #4 COMPANY #5 $387M $379M $188M $172M $111M Consistent leader in waterfront sales Our dedication to helping clients achieve their buying goals efficiently and with expertise is truly reflected in our results. These impressive numbers and rankings highlight our strong influence and prominence in the local real estate market. They also signify our deep understanding of market trends and our ability to connect buyers with their ideal properties while maximizing value. BY THE NUMBERS INVESTED. CONNECTED. INFORMED. Data Source: CCIMLS. All properties sold $2,000,000 - $999,999,999,999 from 1/1/24 - 12/31/24 from Barnstable, Bristol, and Plymouth Counties. *Compiled data from 2006-2024. **Rankings are based on compiled data from January - December 2024. Berkshire Hathaway HomeServices Commonwealth Real Estate and Berkshire Hathaway HomeServices Robert Paul Properties.
Brokerage in New England among Massachusetts-based Berkshire Hathaway HomeServices Network Members Brokerage among the entire Berkshire Hathaway HomeServices Global Network Among the Top 1,000 Brokerages in the Nation According to the 2025 RISMedia Power Broker Report Since 2009, Robert Paul Properties has been a trusted name in real estate, built on deep market expertise, personalized service, and lasting client relationships. In 2021, we elevated that legacy by joining the Berkshire Hathaway HomeServices network, combining local strength with global resources to deliver exceptional results in every market condition. Over the years, our team has guided thousands of clients through one of life’s most significant milestones, selling a home, with care and confidence. The numbers that follow tell a bigger story: the trust of clients who return to us time and again, and who confidently refer their friends and family. This enduring loyalty is the true measure of our success and the foundation of everything we do. #1 #17 #87 LOCAL RANKINGS** NETWORK RANKINGS** *Based on compiled data from January-December 2024. Berkshire Hathaway HomeServices Commonwealth Real Estate and Berkshire Hathaway HomeServices Robert Paul Properties. BY THE NUMBERS These numbers tell the story of trust, loyalty, and results. • $28+ Billion Total Sales Volume* • 49,214+ Total Transaction Sides* • 31 offices across Massachusetts and Rhode Island • 650+ experienced agents
We are dedicated to more than just the transaction. You can count on us to provide ongoing support, guidance, and expertise long after the sale is complete. We believe in fostering long-lasting relationships built on trust and reliability, ensuring we will meet your evolving real estate and lifestyle needs now and in the future. INVESTED. CONNECTED. INFORMED. YOUR FOREVER AGENTSM
What to Expect from Our Full-Service Approach: Strategic Pricing Guidance – We evaluate current market data, recent sales, and your home’s unique features to price it competitively and effectively. Market Insight & Seller Advocacy – Our in-depth knowledge of buyer behavior, timing, and trends allows us to recommend the most effective approach for your property and goals. Home Preparation & Staging Support – From decluttering tips to trusted vendor referrals, we help your home make the best first impression. High-Impact Marketing – Professional photography, compelling copywriting, digital advertising, and agent-to-agent outreach are used to attract qualified, motivated buyers. Showings & Feedback Management – We coordinate all showings, gather buyer feedback, and adjust strategy as needed, keeping you informed every step of the way. Offer Review & Skilled Negotiation – When offers come in, we help you compare terms, understand contingencies, and select the one that best aligns with your goals. Transaction Oversight – From inspections to contingencies to closing day logistics, we manage the details and keep everything on track. In-House Support & Professional Network – Access to trusted mortgage and insurance advisors, legal professionals, transaction coordinators, and service providers—right when you need them. Compliance & Risk Guidance – We stay up to date on industry policies, such as Clear Cooperation and the new Massachusetts Home Inspection law, advising you on how to stay ahead and protected. Enduring Support Beyond the Sale – Even after closing, your Forever AgentSM remains a resource for local referrals, future real estate needs, and guidance on your next chapter. Efficiency & Seamless Coordination – With everything flowing through a unified, experienced team, you’ll avoid gaps, delays, and confusion—and gain peace of mind from start to finish. THE EXPERTISE YOU NEED. THE COMMITMENT YOU DESERVE Selling a home is more than a transaction—it’s a personal and financial milestone that calls for thoughtful planning and experienced guidance. With so much on the line, success depends on having a knowledgeable, strategic partner who understands both the market and the moment. A Forever AgentSM brings the insight, advocacy, and commitment needed to guide every step with confidence and care.
While you and your Robert Paul Properties Forever AgentSM will set the listing price, it’s ultimately the buyers who determine the value of your home. They’ll compare your home to similar properties in the market and assess whether the asking price aligns with what they see. If the price doesn’t reflect market conditions, buyers may quickly move on to the next listing. That’s why your first step in pricing your home should be to review the Comparative Market Analysis (CMA) with your Robert Paul Properties Forever AgentSM. This detailed report will give you insight into recent sales of comparable homes and current listing prices in your area. Additionally, you’ll want to consider the key factors below that can either add to or detract from your home’s value. Location: What are the unique trade-offs and advantages of your property? Consider the Neighborhood, nearby amenities, and overall appeal of your home’s location. Features: Does your home offer standout features compared to others in the area? Think about scenic views, a three-season porch, vaulted ceilings, or a gourmet kitchen that could add value. Condition: Is your home well-maintained? Are there any necessary minor or major repairs that could impact the sale or selling price? Age: Buyers will be interested in the age of key components like plumbing, the furnace, the roof, and appliances. If anything has been recently updated, it could boost your home’s value. Current Market: Is it a buyer’s or seller’s market? Consult with your Robert Paul Properties Forever AgentSM for expert insight into the current market conditions affecting your pricing and sales strategy. Time Frame: How long do you have to sell your home? Consider the average time on the market for comparable homes. Can you accommodate a buyer who needs time for financing? Does your next home purchase depend on the sale of your current one? INVESTED. CONNECTED. INFORMED. UNDERSTANDING THE MARKET
The right price is one of the most critical factors in selling your home successfully. In today’s digital-first world, pricing your home for online visibility is essential. Nearly every home buyer begins their search online, and most use price filters in $25,000 increments. Pricing at strategic thresholds—such as $549,900 instead of $550,000—can significantly expand your reach and help your home appear in more search results. Visual tools like the pricing pyramid help illustrate how your asking price affects buyer interest. Homes priced at or just below market value attract the largest share of potential buyers—up to 75–90%—while pricing above market can sharply limit visibility. Of course, price should also reflect local market conditions. In a seller’s market, you may price slightly above recent comps due to high demand. But in a slower or more competitive market, pricing at or just below market value can help your home stand out and sell faster. By combining smart pricing tactics, visual tools, and local insights, Your Forever AgentSM can help you position your home for a faster, more successful sale. THE IMPORTANCE OF INTELLIGENT PRICING
THE 17 STEPS TO A CO INITIAL CONSULTATION Discuss goals, timing, and expectation HOME EVALUATION & CMA Your Forever Agent® prepares a Comparative Market Analysis & pricing strategy LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. PRE-LISTING PREPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more NG SOON PAIGN LAUNCH e-market buzz MLS LISTING & SYNDICATION roperty is listed in MLS nd on major platforms. STING AUNCH FIRST OPEN HOUSE y hosted & promoted w-up to all attendees. PRE-LISTING PREPARATION Initial Consultation - Discuss goals, timing, and expectations Home Evaluation & CMA - Your Forever AgentSM prepares a Comparative Market Analysis (CMA) & pricing strategy Listing Agreement Signed - You and Your Forever AgentSM sign the listing agreement Pre-Listing Walkthrough - Recommendations for improvements, repairs, & staging Professional Staging Consultation - Consider ways to showcase the home’s full potential Photography Scheduled - Hire a professional for a true wow-factor Marketing Assets Developed - Brochures, social media, digital ads, email campaigns, & more Coming Soon Campaign Launch - Drive pre-market buzz PROCESS FOR SELLING YOUR HOME INVESTED. CONNECTED. INFORMED. Seller Agency Disclosure Exclusive Right to Sell Agreement Prepare Home For Market Launch Listing Property Showings & Open Houses Offer Presented Purchase Negotiation Good Faith Deposit Bu Inspe Per TION timing, on HOME EVALUATION & CMA Your Forever Agent® prepares a Comparative Market Analysis & pricing strategy LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. RE-LISTING EPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more NCH z TING & ATION d in MLS atforms. FIRST OUSE moted ndees. HOME EVALUATION & CMA Your Forever Agent® prepares a Comparative Market Analysis & pricing strategy LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. G ON PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor ARKETING SSETS DEVELOPED ochures, social media, digital s, email campaigns & more ME EVALUATION & CMA orever Agent® prepares a arative Market Analysis & g strategy LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. 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FIRST INITIAL CONSULTATION Discuss goals, timing, and expectation HOME EVALUATION & CMA Your Forever Agent® prepares a Comparative Market Analysis & pricing strategy LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. PRE-LISTING PREPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more NG SOON PAIGN LAUNCH re-market buzz MLS LISTING & SYNDICATION roperty is listed in MLS and on major platforms. STING AUNCH
MPLETE TRANSACTION LISTING LAUNCH MLS Listing & Syndication - Your property is listed in MLS and on major platforms Online Visibility - Your property is visible on our website and national and global real estate platforms Social Media Marketing - Property is promoted across social media Email Outreach - Email sent to top agents and potential buyers Targeted Digital Advertising - Online ad campaigns launch to attract qualified leads Just Listed Postcard - A “Just Listed” postcard is mailed to targeted households Broker preview - Invite agents for a broker tour First Open House - Professionally hosted & promoted to the public, with follow-up to all attendees uyer ection riod Purchase & Sale Agreement Executed Second Good Faith Deposit Title Search Contingencies Satisfied Buyer Loan Application Processed & Appraisal Ordered Closing DOCS Issued Final Walk Through Transaction Closed PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more NG SOON AIGN LAUNCH e-market buzz MLS LISTING & SYNDICATION roperty is listed in MLS nd on major platforms. STING AUNCH FIRST OPEN HOUSE y hosted & promoted w-up to all attendees. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more COMING SOON CAMPAIGN LAUNCH Drive pre-market buzz MLS LISTING & SYNDICATION Your property is listed in MLS and on major platforms. LITY e and orms. LISTING LAUNCH IEW tour. FIRST OPEN HOUSE Professionally hosted & promoted blic, with follow-up to all attendees. improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. 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PRE-LISTING PREPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more COMING SOON CAMPAIGN LAUNCH Drive pre-market buzz MLS LISTING & SYNDICATION Your property is listed in MLS and on major platforms. NE VISIBILITY n our website and estate platforms. NG oss dia. LISTING LAUNCH RD led ds. KER PREVIEW s for a broker tour. FIRST OPEN HOUSE Professionally hosted & promoted to the public, with follow-up to all attendees. Home PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. PRE-LISTING PREPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more COMING SOON CAMPAIGN LAUNCH Drive pre-market buzz MLS LISTING & SYNDICATION Your property is listed in MLS and on major platforms. ITY and rms. LISTING LAUNCH EWour. FIRST OPEN HOUSE Professionally hosted & promoted ic, with follow-up to all attendees. e LISTING AGREEMENT SIGNED You and Your Forever Agent® sign the listing agreement PRE-LISTING WALKTHROUGH Recommendations for improvements, repairs, & staging. PROFESSIONAL STAGING CONSULTATION Consider ways to showcase the home's full potential. PRE-LISTING PREPARATION PHOTOGRAPHY SCHEDULED Hire a professional for a true wow-factor MARKETING ASSETS DEVELOPED Brochures, social media, digital ads, email campaigns & more NG SOON AIGN LAUNCH -market buzz MLS LISTING & SYNDICATION operty is listed in MLS d on major platforms. 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When your home is on the market, you may receive offers from multiple interested buyers. Offers can vary greatly, and you will need to determine which one is best for you. How can offers differ? While price is a key consideration, other elements—such as financial terms, contingencies, closing timeline, and earnest money—can also vary. The strongest offer isn’t always the highest one. How do I decide which offer is best for me? Your Forever AgentSM will help you evaluate each offer based on your needs and priorities. For example, if timing is key, a faster closing may be more appealing than a higher price. What is a counteroffer? When a seller “counters” an offer, they respond to a potential buyer’s offer with different proposed terms. This could mean asking for a higher or the same price but with different terms, contingencies, or timing. In some cases, sellers may disclose details about one buyer’s offer to convince another buyer to make a “better” offer. It is important to remember that sending a counteroffer voids the original offer, so the seller cannot go back and accept the original offer. How can I negotiate multiple offers? You can accept the strongest offer or use strategies like inviting all buyers to submit their best offer, countering one while holding off on others, or rejecting some outright. Each approach has risks—some buyers may walk away. Your Forever AgentSM provides expert guidance to help you navigate these decisions and choose the strategy that best aligns with your goals. What is an escalation clause? When buyers face the possibility of competing offers, they may decide to include an escalation clause in their offer, subject to applicable law, which allows them to disclose exactly how much they are willing to increase their original offer by if the seller receives a higher offer and the highest they will go overall. Am I required to make seller concessions when negotiating a purchase agreement? No, but offering to cover certain buyer costs—like repairs or fees—can help secure a stronger or faster offer. Any agreed-upon concessions should be clearly included in the purchase agreement. INVESTED. CONNECTED. INFORMED. NAVIGATING MULTIPLE OFFERS
The Clear Cooperation Policy - established by the National Association of Realtors (NAR) and required by the Multiple Listing Service (MLS)—requires that if your home is publicly marketed in any way (such as a yard sign, social media post, email campaign, or public website), it must be entered into the MLS within one business day. While this is a required guideline, it also offers a real advantage for sellers when managed strategically. For example, “Coming Soon” campaigns can be used strategically to generate early interest and prepare the market for your home’s launch. As your real estate agent, I use this policy to your benefit by ensuring that your listing gains maximum exposure the moment it hits the market, reaching all licensed agents and their buyers simultaneously. This creates a competitive environment, often resulting in faster activity and stronger offers. At Berkshire Hathaway HomeServices Robert Paul Properties we lead the way in staying current with industry policies, ensuring your property is marketed with integrity, precision, and full exposure. This commitment helps protect your interests, enhance buyer confidence, and position your home for a successful sale. UNDERSTANDING THE CLEAR COOPERATION POLICY COMING SOON VS. ACTIVE: WHAT SELLERS SHOULD KNOW When preparing to list your home, it’s essential to understand the distinction between a “Coming Soon” listing and an “Active” listing on the MLS. A “Coming Soon” status allows your home to be pre-marketed to agents while final preparations are made, but it is not visible to the general public or websites like Zillow or Realtor.com, and showings are not allowed during this period. It’s a great way to generate early interest before you’re ready to show.
As your trusted real estate professionals, we make it our responsibility to guide you through every step of the selling journey—especially when market regulations evolve. A recent change to Massachusetts law now prohibits buyers from waiving the right to a home inspection. As of 2025, every residential transaction must include the opportunity for a professional inspection, which means this step is now a guaranteed part of the process. OUR EXPERT RECOMMENDATION: CONSIDER A PRE-LISTING INSPECTION To help you stay ahead in this changing market, we may recommend a pre-listing inspection as part of our strategy. Here’s why it can make a real difference: Minimize Surprises By identifying potential issues early, we can address them on your terms—before buyers see them. Strengthen Buyer Confidence A transparent and well-prepared home puts buyers at ease and can lead to stronger, cleaner offers. Support Smart Pricing Knowing what to expect helps us price your home accurately, reducing the risk of renegotiation later. As your Forever AgentSM, we’re here to anticipate challenges, offer solutions, and ensure you’re always positioned for a smooth and successful sale. INVESTED. CONNECTED. INFORMED. MASSACHUSETTS’ NEW HOME INSPECTION LAW: WHAT IT MEANS FOR YOU
When it comes to selling your home, choosing the right real estate agent makes all the difference. At Berkshire Hathaway HomeServices Robert Paul Properties, our Forever AgentsSM are market experts, skilled negotiators, and trusted advisors—committed to putting your goals first. We welcome your questions, encourage informed decisions, and believe you deserve nothing less than exceptional service. To help you navigate your conversations with other agents, we’ve created this Seller’s Agent Interview Checklist as a tool for comparison. Use it to guide your interviews and ensure you feel confident in the partner you choose to represent your home. Experience & Expertise τ How long have you been a full-time real estate agent? τ How many homes have you sold in my town or neighborhood? τ Do you specialize in certain types of properties (e.g., single-family, luxury, condos)? τ What’s your average list-to-sale price ratio? Marketing Strategy τ What is your strategy for pricing my home competitively? τ How will you market my home—both online and offline? τ Do you provide professional photography, staging advice, or virtual tours? τ Will you promote my home through social media, email, or targeted advertising? τ Will my home be listed in the MLS and syndicated to national and global real estate websites? Communication & Availability τ How often will I receive updates from you? τ What’s your preferred method of communication (call, text, email)? τ Do you work solo or with a team? Who will I primarily be working with? Support & Services τ What resources or support do you provide during the home preparation process? τ Do you help coordinate showings, inspections, or repairs? τ Can you recommend reliable service providers (contractors, movers, attorneys)? Reputation & Results τ Can you share recent references or testimonials? τ What’s your average time on market for listings? τ What makes you different from other agents I may be speaking with? The Fit τ Do you understand my goals, timeline, and priorities? τ What’s your approach to negotiation and problem-solving? τ Why do you believe you’re the right agent to represent my home? WHY US?
robertpaul.com Greater Boston 617.262.1414 | Cape Cod 508.648.6861 | Coastal Massachusetts 508.748.2400 robertpaul.com Greater Boston 617.262.1414 | Cape Cod 508.648.6861 | Coastal Massachusetts 508.748.2400 Find the closest office near you! Disclaimer: Sales timelines may vary based on market conditions and the specific terms and contingencies negotiated between the buyer and seller. ©2025 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. robertpaul.com Greater Boston 617.262.1414 | Cape Cod 508.648.6861 | Coastal Massachusetts 508.748.2400 ©2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Representing Your Home Locally & Around The World.
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